Its all down to perception. The masses need that to be made to vote.
The arguments around the Gaza issue is all tied up in Realpolitik, Harris is treading a fine line, everyone realises that Netanyahu is a monster but they can't oust him, that has to be down to Israelis.
The hard right are weird, most follow some sort of group think, but they are mostly from the lower end of the educated being manipulated by the wealthy as always.
It is the same here in the UK. The hard right have just shown their hand too early by rioting which brought out the more normal general population who outnumbered them and forced them on the backfoot and exposed their usual mouthpieces in the press and politicians. Their weirdness has been exposed as dangerous. Now they are laughed at and they are getting accused by media of hiding behind their appearance of being a fascist in a suit, like Farage.